When and How to Reduce Your Price
No seller wants to reduce their price. Sometimes it is the right move. Here is how to make the decision with data.
Signs it is time
- Good showing traffic but no offers
- Very few showings
- Feedback that keeps mentioning price
- New competing listings priced below yours
The first two weeks matter most
Your listing gets the most attention right after it hits the market. If the activity in those first weeks is low, the market is telling you something.
Make it meaningful
A tiny reduction often goes unnoticed. A thoughtful adjustment can bring your home into a new search bracket and get fresh attention.
Consider other levers
Sometimes improving presentation, adding staging, or offering closing cost help can bring buyers in without a price change.
Avoid chasing the market down
Several small cuts over months can cost more than one well timed adjustment.
I review activity with sellers every week so decisions are based on facts, not feelings. If your home has been sitting, I'm happy to give you a second opinion.
This article is general information, not legal, tax, or financial advice, and is not an appraisal or a guarantee of value. Market figures come from Unlock MLS and are deemed reliable but not guaranteed. Rules and programs change, so confirm details with the right professional.